Troika

Brand Design
A local shoe collection that focuses on boat shoes and various other leather shoes for men.

Design Goal: Create branding that identifies well with the product's style

Upon the initial meeting with the client, I facilitated a simple interview to get to know them, and to help them express what they wanted in the design. The client would also share previous designs and collaterals they had, that would serve as the style guides for the logo that we're about to create.

Studies

Study 0
Study 1
Study 2
Study 3
Study 4
Study 5
Study 6
Study 7

Final Output

With some discussion with the client about which elements and designs they liked best, we were able to finalize with this design.

Thank you! Check out my other works:

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