A construction company based in Metro Manila, where I was commissioned to update their corporate branding's style and image to have a more modern and strong presence.
Design Goal: Update and modernize the branding
Upon having an initial meeting with the client, I facilitated a simple interview to get to know them, and to help them express what they wanted in the design. I would research for pegs of logos and design elements of how I visualize the logo should be. After some more discussions, I was then was able to create the initial look and feel.
For added effect, the back side was utilized as a space dedicated to the logo only. This gives more exposure to the logo and creates more impact for the company's identity.
Since the client wanted a lot of information on the card, it was a challenge to fit it in the size of a business card. But it would still be possible with just some smart use of space.
As an added study, previews were created for the client to properly visualize the design's entire aesthetic.